Think and Grow Rich

is a 1937 motivational personal development and self-help book by Napoleon Hill inspired by a suggestion from Scottish-American businessman Andrew Carnegie. While the title implies that this book deals with how to get rich.

Personal branding is the practice of people marketing themselves and their careers as brands While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.

Because Individuals want to portray themselves a certain way to their social circle, they may work to maintain a certain image on their social media sites. As a result, social media enables the creation of an online identity that may not be completely true to the real self.