Aesop
Logo Designer
Andy Murray has gotten a branding agency to design him a logo, which reveals his initials and 77th year record of how long its taken for British man to win the Wimbledon tournament.
His new Logo design will be used on his On - Court Bag and training t shirts before applied to a range of clothing & merchandise.
Creating a modern looking design to capture Andy’s Energy & spirit when on court.
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| Using your Initials within your brand is quite a common design feature, Weather its upside down or resembled differently, but because its your own logo theres no limitations to how legible, illegible it is. with recognition will it grow and have a much clever meaning behind the logo. I tend to use shapes within most my designs so this captured my attention giving me fewer idea designs. |
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| I think texture is very important when coming to a business card only because its purpose is to sell yourself to the potential client, so it has to have that attractive spark about it. The card holds your Logo/Brand & contact or firm information. First impression is important so make sure yours is unique, for example this business card has been embossed and been printed on some form of water colour paper. |
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| I think this self branding logo is quite simple but still very effective, from simply lowering the descenders line of the P & making the ascenders line of the H higher from the X-height. I would consider using something like this as a header on some form of social media/Introduction. |
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| Simply cutting down your initials to form a logo such as this has allowed me to become a lot more motivated in creating my own initial logo design, i think it will be interesting to see what my initials will look like after manipulating it. |
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