| 10003 | GB | gigabyte |
The name of our brand roots from the Nootropic drug used to enhance memory, or give other cognitive functions. The objective for this brief is to give a daily used pill a whole new identity. The name 'Gigabyte' emphasises a merge between our brains memory and a common interface that enables communication between devices and a host controller, such as a personal computer, but in this case a humans memory.
The University years can be a stressful time, especially during exam periods and coursework deadlines. Therefore, Gigabyte is target towards males and females within the early and mid 20's. The pill offers an enhancement for each side of the brain - the left and right. As shown within previous research, the left brain is known to think verbal and analytical, and the right brain is non-verbal and intuitive: logic vs creativity.
The challenge is to showcase parallels between our brains capacity and the space within a Hard-drive / USB.
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