Working in groups of up to 4-5 we were asked to construct an idea of what kind of graphic design business plan or proposal we would present to the peers & tutors.
our plan and presentation should be based on the analysis and content that you have been introduced to throughout the module.
We have been giveM a few questions to what the studio will be built up on and how it will appear to the public
MOGUH Original / Creative / Studio
Means ‘Good Morning’
Team
Paayal Makandai
Daniel Carter
Rens Koolen
Youri van den Hurk
Jessica Lomax
Emma Nicholls
Position
International - Leeds and Eindhoven
The Studio
Creative Design.
Traditional - non traditional
What is your area of trading (your aims)?
Co-op / Global trading.
Cooperative Company – percentage goes to the company and the rest is
split between employers. Later, we would turn into a Limited company.
Who are your targeted clients?
Professionals, companies, people who seek out
design for businesses.
How do you price your project?
Varies on task but roughly £50 p/h. 35% of
that would go back into the company which would then go down once we are
established. We would need part time jobs initially and a loan to start off
while also attending fairs etc to sell our work.
What are your terms and conditions?
Cooperative Company. A Disclaimer of
Liability. Pricing, for example if the clients wants variations and options.
Copyright will be released when full and final payment has been received. Once
a contract is sign, must pay the minimum agreed even if the client does not
wish to use our designs. Final proof reading is the responsibility of the
client and any mistakes will incur additional charges. If there are desired
changes then an additional cost will be needed from the client. Once a final
has been signed off, the company can not be held responsible financially or
otherwise for any errors relating to print, programming or any end product. Ongoing
and timely communication with the client is necessary for the progression of
the project. 50% of the total bill will be taken upfront at the signing of the
client’s contract, and this will have been discussed with the client beforehand
so they are aware of it. We have the right to reproduce, publish and display
for self promotion and advertisement. If the work produced for a client is used
in any way apart from what is agreed, the copyright is void and Moguh will retain
the rights to ownership. The relationship between Moguh and the client may be
terminated by either parties immediately. The client shall pay expenses up to
the termination point.
Future aims and ambitions
Expand as a company to become more global and
establish two large headquarters in Leeds and Eindhoven. To be successful.
Create a name for ourselves and to be sought out rather than seeking out
clients. Expand our client range and form relationships with high end clients. Hiring
developers and illustrators etc, to branch out to other areas. Offer different
departments but work collectively. We also aim to travel together and work in
other countries.
What do you offer as a business?
Interpreting the client's business needs and
developing a concept to suit their purpose. Estimating the time required to
complete the work and providing quotes for clients. Developing design briefs by
gathering information and data through research. Thinking creatively to produce
new ideas and concepts. Using innovation to redefine a design brief within the
constraints of cost and time. Presenting finalised ideas and concepts to
clients or account managers. As we are a large group, there will always be
someone who can take on the designs and to contact.
Your team, how are you structured, who does what, WHY?
Paayal – Brand Identity, Logo Design, Layout
Optimisation
Pete – Design Optimisation, Print Production
Jess – Concepts and Copyright
Danny – Logo Design, Editorial Design,
Packaging
Emma – Administration, Print
Each have our own specialties but work
collectively
What market/customer do you see as YOURS?
Advertising agencies. Large print houses.
Brand agencies. Signage companies. Book and magazine and newspaper publishers.
Multimedia companies including the games industry and web development.
Television and broadcasting companies. The packaging industry.
Can you offer something unique?
Experimental and overseas.
How will you let people know you exist, promotion/information?
Social media such as Instagram, Facebook, Behance, linked in etc… Street
work such as posting flyers, selling work at fairs. Seeking out clients.
How might you progress from year one to year 3?
Hopefully we will or be on our way to breaking
even. We’ll be able to live off what we make and expand our knowledge and
skills as designers. Expand our client range and collages. Start internships
and give students the opportunity to work for us.
Summing up
We are a Cooperative Collective aspiring to excel further in the design
world by building a connection with potential clients globally.
Finance
Fixed Expenses
Patrick studios – £250
per month
Gas/Electricity/Water -
£150
Wifi & Telephone -
£100
Insurance - £30
Travel (approx.) - £150
Food - £600
Running costs total -
£1,280
Start up Costs
Macs – £5995
Adobe subscriptions -
£3192 per year
Fridge - £80
Printer - £498
Scanner - £179
Lightbox - £79
Kettle - £15
Clock - £10
Pin board - £27
Total - £10,075
50p/h
35% goes to business =
£17.5
We would get £32.5p/h in
the first year
For example, Branding
brief –
6hrs x 4 days
24hrs x £50 p/h
1200-35%
£420 into the company
£780 to the designer
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