Clothing Line Structure
Part 1
Step 1: Create a clear business plan.
Plan out how I intend to manage the clothing line as well as having a brief description of future plans with the clothing line.
Business plan
To start off with I’ll need an estimate of £3000 to launch. With these funds I’ll spread it across,
6 Hoodies | 6 Tee’s | 6 Sweatshirts (3x small & 3x medium)
2 Models
Website
Web domain registration
Produced garments for friends & Instagram Influencers to promote
Promotional Material e.g guerrilla stickers, Business cards, Flyer
In between the Launch create a hype of the clothing, Have friends wear the brand around the location of start up. Get the name and brand image out there through the use of Guerrilla advertising and social media .
Once establishing that the brand is selling the idea would be to move onto producing a larger bulk & to offer something different cloths wise. The plan then would be to start designing our
own garments an get them cut by a fashion designer. It would be beneficial to consider taking onboard someone within the fashion industry.
As the brand progresses to start looking deeper into the quality of my image will benefit in creating a much more unique image.
The overall outcome of my brand will hopefully consist of a team covering all areas of marketing, production. To provide a quality customer service which from the help of the team will ensure its to perfect standards.
Step 2. Company’s projected financials.
Will I need to ask for a bank loan (SBA loan)
Cost of materials, manufacturing, supplies, marketing, advertising
Costs for the year
Material
Spending time on researching into the more cost effective manufacturers but to ensure the quality is to good standard, baring in mind that the price may rise but it’ll allow the image to remain worthy.
It would be beneficial if the printers were locally to avoid delivery/VAT charges to maximise profit.
Fabrics
Garment Suppliers
Embroidery
Tee Printer
Find a manufacturer that can pattern cut and produce
Target Market
Age Range - 18 - 26
The brand is to represent quality and high class so I’ll be aiming to reach out to young - adults who follow a minimal/sophisticated style. The brand will eventually be available in both genders further down the line, starting off with male clothing.
The brand will be available to females further down the line.
Step 3. Pulling down a salary.
Understanding that profit will not entirely be made during the 4 seasons. Taking into consideration that I’ll spend more than I’ll earn during that time. A possibility of being able to expand with funding from angel investors, celebrities and pre orders with store accounts.
Step 4. Research market.
Who is the current and future competition, Who is my target market. How much will i be able to sell my designs for in retail and wholesale levels.
Get feedback
Talk to store owners and potential customers
Get a part time retail job at a store that caters to my target market.
See what the store is buying and what the customers are buying.
Find examples of clothing that is similar to what I'm going to design and learn how much they sell for.
Step 5. Straighten out legal obligations.
Potentially hire a lawyer to act as a consultant
Part 2
Step 1. Need of employees.
Hiring help to work on my clothing line, what sort of assistance will I need and how many hours per week will I require, an how much the salary would be.
Production in cutting, stitching etc.
Will I want my clothing to be produced locally, organically or abroad for less money but lower quality.
Will I want a retail location.
Step 2. Build the brand.
Making some aesthetic decisions, How will I set up my brand that will define what people associate with the clothing line.
Choose a name that will represent my clothing line, making sure its unique and recognisable.
My brand name and company name can be different.
Step 3. Design a logo
Brainstorm and develop various logos that’ll be effective, The logo chosen will represent my clothing line so its important that the logo complements the brand. Looking into registering for a trademark (jurisdiction)
Part 3.
Step 1. Design the cloths.
Step 2. Design according to season.
Instagram sizes ( Square Image: 1080px in width by 1080px in height )
NameCheap - aletecouture.com ( £7.37/year )
