Concept
The name Alete (elite) Couture is a reflection of what the brand images will provide, through its high quality garments to its competitive prices. Producing urban & sophisticated trends.
Prices
Web Developer: £200-300
80x3 Manufacturer: £3,000
100x Stickers: £22
100x Stickers: £22
Online Promotions: £10 - 100
Marketing Direction
Age Range - 18 - 26
The brand is to represent quality and high class so I’ll be aiming to reach out to young - adults who follow a minimal/sophisticated style.
The brand will eventually be available in both genders further down the line, starting off with male clothing.
The brand will be available to females further down the line.
Resources
Vinosangre
Boisht
Cento Manufactors
Fabrics
Polyester
- For clothing, spandex is usually mixed with cotton or polyester, and accounts for a small percentage of the final fabric, which therefore retains most of the look and feel of the other fibres
Jersey
- Heavier-weight jerseys work well for dresses, skirts, sweatshirts, tunics, jumpers and such. Most people choose heavier-weight jersey for its added strength and warmth, and a heavier weight material will also help to create a garment with more structure.
Manufactures
Centoclothing ( 01915166972 )
This is print
Awesome Merchandise
Fab Works ( Dewsbury )
Social resource
Shopify
MailChimp
Work spaces
Somewhere2
Registering
CopyRight £30
TradeMark £440
Steps to Launch
Ad stickers
Social Media
Marketing structure
Print Samples/Promote
Hand outs ( Celeb endorsements )
Material
Ad stickers
Sample Garments
Hoodies
T-Shirts
Jumpers
Jackets
Accessories
Shirts
Launch Material
Hoodies
T-Shirts
Hats
Effective Branding Marketing
Fashion Shows
Increase your publicity
Create your own website
Event Hosting ( Link with my events )
Tele-media Marketing
Celebrity Endorsement
Newsletters and Catalogues
Social Media
Affiliate Marketing
Street teams and Store branding techniques
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