Monday, 22 May 2017

OUGD602 - Personal Branding and Promotion - Brief

BRIEF

To include

  • Print based portfolio [  ]
  • Appropriate online presence (may include social media) [  ]
  • Self promotion material (business cards, letterheads, creative cvs, stationary etc.) and methods (mail shots, websites, blogs. etc.)  [  ]
  • Research, development and evaluation  of your personal design collateral should be evidence through ongoing documentation and evaluation to your PPP blog.  [  ]

What do you want/need to say about yourself? 

What makes you "YOU" and how do you communicate this?

Who is your audience? What do they expect to see and what do they want to see it? What are they looking for?

Do you tailor your material to specific audiences or aim to create a uniform identity and how will your audience/s receive your material? (consider humour, sophistication, individuality or convention)


DELIVERABLES

  • Print based promotional material appropriate to your ambitions/intentions
  • An accessible/functioning online presence
  • Any other material appropriate to your individual design practice
  • Ongoing engagement with PPP blog

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